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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are many ways to identify good content marketing opportunities. Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular cadence of these content...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This builds your marketing list and your own audience for future promotions. To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. This generated great London/national coverage, but then opened...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to ensure they "service" their three key personas well with each issue. Digital PR What Can Traditional PR Teach the Digital World About...

  4. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants. You're telling people that you will be creating publicity material that features customer stories, which will pique...