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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    At the panel, Kevin Ryan, chief executive (CEO) of Motivity Marketing, explained that "A lot of clients don’t want to talk about search" because, while marketers often see the potential in trying new strategies across social, search sometimes gets...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S. Young Search Professional of the Year: Katie Donabedian, Digital Marketing...

  3. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are many ways to identify good content marketing opportunities. Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular cadence of these content...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This builds your marketing list and your own audience for future promotions. To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. This generated great London/national coverage, but then opened...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to ensure they "service" their three key personas well with each issue. Digital PR What Can Traditional PR Teach the Digital World About...

  7. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants. You're telling people that you will be creating publicity material that features customer stories, which will pique...