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  1. U.S. Search Awards 2014 Nominations Now Open

    Best PPC Management Software Best Use of PR in a Search Campaign Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this...

  2. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management. PR is largely excluded from the small business SEO conversation, which is no longer acceptable. Specifically, small businesses should reconsider...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For many companies, the promise of automated lead generation and lead management is just too tempting to resist. Content marketing is closely aligned with PR, both of which are closely aligned with SEO and all other forms of marketing.

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She checked in with the social group before leaving for the day, and they were in full crisis management mode. A major gossip blog had gotten hold of a few internal emails containing highly distasteful comments about the type of people who British...

  5. How to Plan Effectively for Content Marketing in 2014

    If you're really going to invest in full on content marketing in 2014, make sure that you have the best social media management and monitoring tool in place for your business. A well thought out content and PR calendar for 2014 is the engine that...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  7. 12 Questions to Separate Social Media Experts From Pretenders

    Social media management requires professional-level English language and writing skills. While there are always exceptions to the rules, those who didn't major in English, journalism, marketing, or PR, or haven't worked extensively in those fields...

  8. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    In the "bad news" bucket, there‘s reputation management. Talk about reputation management: New York City mayoral candidate Anthony Weiner resigned from Congress in 2011, following a sexting scandal involving women he met online and inappropriate...

  9. Integrating Owned, Earned & Paid Media For Better SEO

    Owned media includes the many assets the brand maintains control and management of. Reputation Management For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments...