Another PR professional is Ken Deutsch, EVP of JPA, a healthcare communications firm and a seasoned specialist in public affairs. Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each...
Some of the biggest misconceptions that I have seen out there include; “directories are altogether bad” or “anything that is below a certain PR is considered spammy by Google”, I see a lot of people panicking and cutting off the head to cure the...
However, publishing your infographic might also hinge on whether you, your PR firm, or your infographic vendor have been able to land an exclusive with a publisher, in which case you’ll need to coordinate your release with theirs.
Martin Jones, co-founder and managing partner, March Communications, is a technology PR and interactive specialist with 18 years’ experience developing new and creative ways to promote companies, brands and products
And so the question arises: Is your engagement with an SEO firm the same as “participating in a link scheme” designed to increase rankings in search results? Blogger and site owner outreach in coordination with marketing communications and PR teams
And the Google PR machine got to many more who did not get direct notifications, which has sent them trying to figure out what the latest search algorithm updates really mean and what new marketing ideas they need to adopt to earn Google’s trust...
The first hopefully being that they have seen the positives of what we and other affiliate savvy PR Agencies have historically done for affiliates who are serious about engaging with a public relations firm for the long term,” Barr said.
In fact, there’s one firm that is driving me absolutely crazy because they’re spamming a client of mine with emails. Who is responsible for PR efforts? Today’s SEO is about bringing together many facets of your marketing, web design/development and...
All the while, the company can't launch a PR campaign due to the SEC mandated quiet period leading up to its IPO. The firm predicts the deals market will increase from $1.97 billion this year to $4.17 billion in 2015, with slowed growth into the...
You could call storytelling “PR,” but that’s not really what I mean. She leads the firm’s Digital activities, including blogger outreach, influencer engagement, SEO benchmarking and social network analytics.
I’m a firm believer in quality over quantity. I was able to connect with influencers and decision makers, which helped with PR and word of mouth. The company was formed by two serial technology entrepreneurs, Lucinda Duncalfe and Craig Danuloff...
After fixing the way we work with our design firm (hint: for best results, compile your own research and craft your infographic’s storyline before handing it off), we revamped our outreach process. Having done the research to know that they got 10...
Facebook has blocked tools that would allow for easy migration to Google+, which follows an earlier hiring of a PR firm in May this year to discredit Google+. Previous PR Slam Despite the ensuing scandal, Burson-Marsteller refused to fire the...
Facebook has been in the spotlight recently as news of the social network hiring PR firm Burson-Marsteller in an alleged smear campaign on Google’s privacy issues went awry. But what unfolded was a PR firm using conventional media relations to...
Google deflects PR firm's attack of Gmail privacy - USA Today Search Industry Google 'Panda' Update Kills Content Farming Jobs - InformationWeek Here Comes The Google Version Of Facebook "Likes" - Business Insider
If you've ever worked with a PR firm to build links, you've probably found yourself in a conversation where everyone vigorously agrees about the power of PR to drive search engine optimization (SEO) results, yet have vastly different ideas about...
Motoko Hunt, chairman for Search Engine Marketing Professional Organization (SEMPO) Asia Pacific and president of search marketing firm AJPR, says she doesn't think Yahoo's exit in Japan would be the end of Yahoo Japan.
Social Media - Why an SEO background is better than PR! People who use Google spend more time looking at the top three paid ads above the organic results than Bing users, according to the results of a new eye-tracking study from research firm User...
Social media can be used for more than branding, customer service, PR, and retention. AdMob's Tony Nethercutt Joins Rival Firm Mojiva - ClickZ Here's a recap of this week's columns and news stories for the week of Jan.to 8, as reported by Search...
Using a press release firm such as PR Web or PR Newswire in the hopes of generating incoming links. Every day over the next two weeks, we'll repost the most popular columns of the year, starting at No.and counting down to No.on Dec.
