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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Grand Prix: The Absolut Company - AbsolutDrinks.com SEO Best Local Campaign: RKG Mannix Marketing, Inbound Marketing Campaign for Acquisition The Absolut Company, AbsolutDrinks.com SEO Best Integrated Campaign: Zenni Optical, Integrated Online...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular marketing campaign. Lisa Hughes, a New York-based content marketer for UK clothing and apparel...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Most people just look at the technology first and say: oh, we're this size company and we need marketing automation. Moz is a subscription-based company with a large and loyal following. There was a time when saying the same thing a little better...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  5. Twitter Speak From @ to Z – Terms & Definitions

    Buffer is actually a tool that comes from another company that then partners with Twitter. A modified tweet happens when someone takes another person or company's tweet and then makes a change. The company will create a tweet with a great deal or...