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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Yelp Trends might be a nice celebratory pat on the back for the company in a time of PR crisis, and it has some value. Yelp Trends represents a new way of looking at all of the data the company has. Given the company's current track record, however...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    How the company plans to respond. The increasing regulatory scrutiny that the company is under. It also mentions some of the problems that the company has encountered and also cites and links to a study the company has undertaken to counteract the...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    It's setting your company up to be a thought leader in your space. Your company mission. For this you need to get everyone in the room – SEO, PR, developers, PPC, social, content, and the client. What's the right strategic framework for identifying...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to determine who in your company (maybe everybody? Step 7: Practice Distributed, Search-Informed Communications, and PR As noted above, empower some or all of your employees and make them a PR/social media army to drive social...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular marketing campaign. Lisa Hughes, a New York-based content marketer for UK clothing and apparel...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Most people just look at the technology first and say: oh, we're this size company and we need marketing automation. Moz is a subscription-based company with a large and loyal following. Content marketing is closely aligned with PR, both of which...