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  1. Combining Social & Content to Earn Visibility & Earn $$$

    It's setting your company up to be a thought leader in your space. Your company mission. For this you need to get everyone in the room – SEO, PR, developers, PPC, social, content, and the client. What's the right strategic framework for identifying...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to determine who in your company (maybe everybody? Step 7: Practice Distributed, Search-Informed Communications, and PR As noted above, empower some or all of your employees and make them a PR/social media army to drive social...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular marketing campaign. Lisa Hughes, a New York-based content marketer for UK clothing and apparel...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Most people just look at the technology first and say: oh, we're this size company and we need marketing automation. Moz is a subscription-based company with a large and loyal following. Content marketing is closely aligned with PR, both of which...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!