One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
Take another example of the UK‐based holiday villa rental company, Premier Holidays. A great example of a company giving their customers a voice and making them feel heard is from Starbucks. Through what we’ve been terming content marketing, which...
Jarboe went on to site a case study his company did with New Orleans local deals site Get City Dealz (Disclosure: I am the CTO there) and BusinessWire, in which they did three press releases all sent out on Saturdays.
Well, how about an immediate source of great well-crafted stories, quotes from company CEOs, opinions from recognized experts that are right on topic? Well-crafted PR stories. A good PR is priceless because they can do a lot of work for you.
MJ: Do you find that social activity increases brand awareness or otherwise increases the number of searches for a brand/company name? And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to...
Addvocate: According to the recent 2013 Edelman Trust Barometer, employees rank higher in public trust than a company's PR department, CEO, or founder. To mitigate that risk, develop a company-wide policy that clearly defines acceptable (and...
Most likely, your company has a B2B relationship with many other organizations. Examples are value-added resellers (VARs), hardware/software agreements and company vendors. Instead of looking at what other websites are doing to build links...
Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...
It's also helpful to share these KPIs across all business channels within a company from SEO to PR to HR to customer service. Executive Team Bios and Facts Sheets in the Company Newsroom The company’s contact information is on the home page but is...
The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA (Europe, Middle East and Africa) region. Once we had the chance to meet the team and see the work they were doing, we knew it would be a...
His cartoons have grown by word of mouth to reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company, Forbes, and the New York Times. This includes marketing and PR, B2B or B2C, SME or LE.
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. While most brands report having an online newsroom as part...
Most SEOs are young, so mentioning fun company events, happy hours, and other cultural benefits can be a huge draw. These are bare bone examples that may not apply to your individual company. If employees recognize areas for growth and new...
iAcquire have posted a video to celebrate a unique year for the company. It was bad timing in the midst of efforts to raise their profile and the company came under a fair amount of fire from the industry - and Google's penalty was harsh - the...
The latest social media company to join the Instagram eco-system is Nitrogram. The race was won by MTV, but the media company was shortly followed by Victoria’s Secret, Starbucks, and then E! This San Francisco-based company makes custom bikes and...
It was the brainchild of Connie Connors, the CEO of New York PR company, Connors Communication. Yes, I'd forgotten its name, but for most of 2012, I regularly thought to myself, "with what's happening with Panda, what people really need now is that...
SEO helps PR connect their work to the rest of the company's business goals. Mona Moore is an SEO who has teamed up with a small PR company, Hepner Communications, to pitch their services together. We now get lots of calls from editors who ask – is...
LinkedIn redesigns company pages SEO and PR The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year. Regardless of your type of business, practices, and online...
Can a company be empathetic or consoling… and is it their place to try to be that, or is it exploitation, self-serving and inappropriate? The strategy of becoming a more social company is clearly working; 87% of people report Liking or friending a...
If possible, try to add your company name in the comments of a desired page, but it is likely most of the work should be done by links. PR firms across the globe are starting to offer elaborate services in corporation with SEO firms.
