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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It is critical that you identify all potential stakeholders in the entire content marketing process prior to even starting the content ideation process to understand the feasibility of conducting such a campaign, as well as identify any issues or...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management. PR is largely excluded from the small business SEO conversation, which is no longer acceptable. Specifically, small businesses should reconsider...