My agency has created a "first conversation" tick sheet that we work through with each new contact to obtain key relationship info, like family names, pets, holidays, and other key points. For a copy of my agency's simple influencer profile sheet...
Beckman was recently talking to the CMO of a Fortune 500 company, and during an assessment of their online efforts found their strategies were all separated: they had one agency that ran PPC, another agency that ran SEO, a third agency that ran PR...
Particularly, if you work for a large organization, or work for an agency, it may not be very clear who is available and willing. Agencies: If you're an agency and representing a company, get an email address from the company for outreach.
Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream media personality, local journalist, small business, personal brand, agency, CEO, or Fortune 500 company.
Pressure from agency higher-ups. Public relations (outreach and PR) The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm. The rise and fall of super-agencies.
And while I was confident in the work our agency had been doing according to analytics and client feedback, I was surprised when the client offered to take us for a tour of their entire facility to have us meet the people we had been actually been...
My link building agency runs into networks every single day. The majority of the sites have decent Google Toolbar PR. However, in the rush to get those rankings (that lead to converting traffic of course) webmasters and business owners can be...
If you’re an agency, set-up a meeting with them through your contact and have them facilitate some introductions. Or, at the very least you can create a joint PR initiative that is housed on both sites.
Julie Silver Talenfeld, who owns Boardroom Communication PR Agency. Today Boardroom Communications is rated on of the top PR agencies in Florida. Many women are helping to shape the marketing world by sharing their insights and expertise on sites...
Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The newly formed entity will also become the digital agency’s European hub.
Unique corporate culture: If you work at an agency, you most likely already have an appealing culture. Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of your employees.
And you have to have an email account on your client’s domain – it’s not good saying you’re a marketing agency. It probably goes without saying that with the increasing interest in this area, it should offer some profitable and additional income...
Agency clients are notorious for bullying consultants into reporting on an insignificant metric. Get a drink with the head of PR. The new year is the perfect time to kick your professional butt into gear.
The execution of your strategy is dependent on multiple teams and team members doing their job in a collaborative manner – this varies between brand/in-house and agency models. There are multiple moving parts that span across all areas of marketing...
You can usually tell if a blogger has "made it big" by the number of followers, commenters, and whether they have an assistant or agency managing all solicitations. Marketers and most PR professionals love to talk at bloggers in a very brand...
Each guest had a number of years experience in-house as well as agency-side and were able to identify some of the key differences/challenges in developing and executing search marketing strategy for a single company.
At digital marketing agency TPG, Freid uses social to communicate with customers and to extend his clients’ reach into new audiences. That's killer PR outreach for a couple bucks! Merry Morud and Justin Freid know social ads.
Stacey Kawakami is an agency pro who directs two global retail accounts with more than 18 million combined Facebook fans. One of my clients is a brand that has multiple PR contacts in multiple countries – and they are counting on those contacts to...
Mike Essex is the Online Marketing Manager at Koozai, a Digital Marketing Agency An award-winning copywriter and content developer, she offers both direct and digital marketing experience, both client-side and agency-side, and has worked on major...
Having recently launched a content marketing agency, the session that stood out to me the most was the convergence of search, social and content marketing – with some great presentations from Chris Winfield and Arnie Kuenn.
