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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    They either want everything produced in-house or they have a different agency that handles content. In many cases, enterprise organizations will not allow an SEO agency to create content for them. There are a number of channels that can be...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    As an agency we have always developed our own internal guidelines to make sure that link acquisition is more natural and content-driven. To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc.

  3. U.S. Search Awards 2014 Nominations Now Open

    Best Agency Best Use of PR in a Search Campaign Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    In practice, Public Information Office staff worked as reporters within the agency, seeking out newsworthy information from NASA technical personnel and processing it into a form useful to the press. Among those Bonney enlisted during the early...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing. While social media quickly merges with PR and customer service, 46 percent of marketers believe it is...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    We see far too many people want to get into social media, but have no B2B experience," said Erin Everhart, director of digital marketing at the digital agency 352. If there's a particular skill they're weak at – SEO, PPC, social, content – we go...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I should disclose that SES San Francisco is a client of my agency. Bay Area Tech / Social Media Startup PR, a group to bring people in the tech startup PR field together to meet and talk about strategy, methods and opportunities;