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  1. 10 Outrageous Social Media Predictions for 2014

    Imagine Olivia Pop (Kerry Washington’s character in Scandal) creating a website for its PR firm and posting Instagram pictures of her favorite red wine… I love it. I sit in a room with some colleagues and brainstorm on what we think will happen...

  2. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    TwitterChats to make your social PR day: These new social PR venues such as TwitterChats and Google+ Hangouts allows brands of any size to gain that oh so coveted#FMA or first-mover advantage, the advantage gained by the initial ("first-moving...

  3. 12 Questions to Separate Social Media Experts From Pretenders

    While there are always exceptions to the rules, those who didn't major in English, journalism, marketing, or PR, or haven't worked extensively in those fields, may not be able to communicate and engage at the level needed to represent your company.

  4. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    David Waterhouse, Unruly’s Head of Content and PR, provides the GEICO stats below, which show the percentage of shares of "Hump Day" for each day of the week. The report also found that online video ad shares have increased by 7 percent in the...

  5. 22 Facebook PR Secrets Every Community Manager Should Know

    What Facebook PR Secrets can Community Managers learn from Hsieh? Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Social PR Mentions Advertising Value - Social PR Mentions: X $_____ equivalent press event cost / _____(#) average brand mentions from press event _________________________________ = $ Press Event PR Value

  7. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Get a drink with the head of PR. The new year is the perfect time to kick your professional butt into gear. Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes every marketing...