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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Sites like Upworthy can afford to ascribe to the "no PR is bad PR" philosophy, but it's unlikely your company can do so. What did you just click on? Look at the ridiculous headline for this column. Read it out loud to yourself.

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Content marketing is closely aligned with PR, both of which are closely aligned with SEO and all other forms of marketing. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Working with the PR and creative teams, she put up a quick landing page on the site...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    While social media quickly merges with PR and customer service, 46 percent of marketers believe it is crucial to their business. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at...

  5. 10 Outrageous Social Media Predictions for 2014

    Imagine Olivia Pop (Kerry Washington’s character in Scandal) creating a website for its PR firm and posting Instagram pictures of her favorite red wine… I love it. I sit in a room with some colleagues and brainstorm on what we think will happen...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies the ability of the brand to reach target audiences, wherever they are. One of the most important aspects of the marketing...