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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Digital PR What Can Traditional PR Teach the Digital World About Relationships? Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PR(A) = (1-d) + d (PR(T1)/C(T1) + . PR(Tn)/C(Tn)) where PR(A) is the PageRank of page A, PR(Ti) is the PageRank of pages Ti which link to page A, C(Ti) is the number of outbound links on page Ti and d is a damping factor which can be set between 0...