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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular marketing campaign. Everyone agreed, and they spent the next hour talking about ways to promote and...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The campaign had been live for about two weeks, and it wasn't going well at all. Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. We can post videos, do a print and social campaign, and create a positive...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    A successful SEO campaign is designed to be profitable even if the search engines ignore your actions. While content, tools, linkable assets, and outreach can go a long way, nothing brings quite the potential to the table that a good old-fashioned...

  4. Is Agile Marketing the Future of Search in 2013?

    While it may seem like a campaign that's flexible, that's not what it's about. An agile marketing campaign needs to be able to adapt and intuitively grow based on your key findings and strategy. If you can closely measure the impact of a tactic on...