I think someone starting a business or a campaign in general that is in a vertical that isn't established yet would have a hard time. Do you think using social media alone is enough for a successful egobaiting campaign that will generate links, or...
No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll serve a page that is all about your "software solution".
While this approach is certainly valid and should not be overlooked, I’d like to challenge it as the first place to start a link campaign. Or, at the very least you can create a joint PR initiative that is housed on both sites.
Client relationships and/or campaign performance can suffer when team members leave. Who doesn’t want to work with a PR 8 or 9 site? A lack of talent hurts the service your agency provides, the results your in-house department drives, and the...
It’s fair to say that crowdfunding campaigns operate in real-time with tweaking throughout the campaign based on feedback from the community, lack of action or results, and some experimentation. On the surface, his new Indiegogo crowdfunding...
We always see a bump in branded traffic after a big campaign! If an SEO was learning from any PR guy, they would all have stories about how they missed opportunities because someone internally didn’t get back to them or didn’t give the reporter...
The ‘Bing it on challenge’ signified a sharper and more aggressive strategy whilst Google’s new paid for shopping results came under scrutiny with the "Scroogled" campaign. SEO and PR It has been a roller coaster of a year.
While it may seem like a campaign that's flexible, that's not what it's about. An agile marketing campaign needs to be able to adapt and intuitively grow based on your key findings and strategy. If you can closely measure the impact of a tactic on...
Building your enterprise SEO campaign means you need to recognize every entity in SEO, the subjects of your SEO strategy. There are many ways to build an enterprise SEO campaign. Now actually managing a global SEO is campaign is a whole post or two...
A simple ROI analysis can help you determine the right approach that maps back to your campaign success metrics. Thinking about the implications of any external marketing factor, and its impact to your paid search campaign can’t be understated as...
A crowdfunding campaign is very similar to any other event or launch. Experts you need to do the work before, during, and after the campaign. Erick Mott is fresh from the field, having backed crowdfunding since 2011 and is in the process of...
For example, SEO shouldn’t be an after thought – when PR, marketing or social media is creating content for a campaign, SEOs should be actively involved in finding the best keywords and links to infuse, way before publishing deadlines.
If your fantastic content marketing campaign resulted in several high quality links in under a month, that’s something to brag about. If they can imagine working with you and what the relationship and process would be like, half the battle is won...
With the pecs in motion on the second Old Spice campaign (check out Old Spice Muscle Music on Vimeo, it's hilarious), I am reminded of the words of movie director, Guillermo Del Toro, discussing the future of story telling:
Since the specifics (e.g.geo targeting) of Limited Run’s campaign were not revealed, we split the test up. They got all the PR. Facebook Still Losing the PR War Yikes! Limited Run’s allegations of Facebook ad traffic being 80 percent bots has made...
Ah, the basics.these are the tactics that can form the foundations of any link building campaign, no matter what your niche or budget. What you should not do can sometimes be just as important as what you should do, so let's talk about some things...
Here are four ways to rethink a paid Facebook campaign. Use campaign URL tracking to determine the level of traffic and conversions that follow. Ability create an audience for PR distribution and viral content efforts.
At Connected Marketing Week 2010 in San Francisco, Byron Gordon of SEO-PR interviewed Dean McBeth of Wieden+Kennedy about the success of their Old Spice "The man your man can smell like" YouTube advertising campaign.
Ninety percent of respondents agree or strongly agree that social metrics should be tailored to the needs of the campaign. As social media networks have come and gone, a few have risen to the top and are now often incorporated into the advertising...
Within 30 days of running a pilot PPC campaign, a company can quickly understand the keywords that drive actual revenue, not just unique visits and rankings (which are meaningless metrics without revenue).
