For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. Over the past few years, marketing automation has continued...
They had decent PR so a quick PR check wouldn't have immediately alerted me to them, but seeing the hosting country did, and yes, they were all spammy links. Boy, do I love link data. I love generating a list of backlinks and digging through them...
What Facebook PR Secrets can Community Managers learn from Hsieh? Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh...
While most PR specialists don’t want to work the weekend, Greg Jarboe from SEO-PR gave a great argument why small businesses should take a closer look at releasing their press releases on the weekends.
Well-crafted PR stories. A good PR is priceless because they can do a lot of work for you. Perhaps, you can’t think of something new to say, or can’t find the right angle or you’re fed up recycling the same stuff as everybody else.
The majority of the sites have decent Google Toolbar PR. We all know that. However, in the rush to get those rankings (that lead to converting traffic of course) webmasters and business owners can be tempted to take shortcuts for easy wins.
In more cases than not, employees behaving badly by accident or intentionally have the formula for PR disaster. Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy.
Or, at the very least you can create a joint PR initiative that is housed on both sites. They’ll start asking questions like: Where are my competitor’s backlinks coming from? Can we get the same links?
In many of these cases you may be able to leverage existing in-country relationships already developed by your PR or social media team, while in others you’ll need to pave your own way by using language-specific resources for writing and outreach.
Social PR Mentions Advertising Value - Social PR Mentions: X $_____ equivalent press event cost / _____(#) average brand mentions from press event _________________________________ = $ Press Event PR Value
Who doesn’t want to work with a PR 8 or 9 site? Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of your employees. A lack of talent hurts the service your agency provides...
Further, many DIYers operate on shoestring budgets or choose to cut corners in critical areas like video production, PR strategy, and media research and engagement. On the surface, his new Indiegogo crowdfunding campaign is touching all the bases...
Did you get the #hashtag? More brands are hopping in bed with Instagram and statistics show the relationship just might work. Yes, it’s more than a one night stand. And are you surprised that Victoria Secret won the race to most followed brand on...
It was the brainchild of Connie Connors, the CEO of New York PR company, Connors Communication. Yes, I'd forgotten its name, but for most of 2012, I regularly thought to myself, "with what's happening with Panda, what people really need now is that...
Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other. Another PR professional is Ken Deutsch, EVP of JPA, a healthcare communications firm and a seasoned specialist in public...
SEO and PR The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year. Regardless of your type of business, practices, and online discipline the convergence of so many...
This article explains just a selection of SEO PR services that I've seen offered so far. PR firms across the globe are starting to offer elaborate services in corporation with SEO firms. The main difference between marketing and PR is that PR doesn...
Get a drink with the head of PR. The new year is the perfect time to kick your professional butt into gear. Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes every marketing...
During this time I definitely feel that we've seen a significant shift toward the industry evolving in this way, with not just search marketers realizing the value, but also social, PR, content, and branding teams being integrated into the bigger...
We worked with a client's PR team to set up an exclusive and the results in terms of visits and links were incredible," said Gillette. Partner with PR professionals. If you're new to the public relations game, you can learn a lot by working with a...
