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  1. Creating an Effective Keyword Portfolio Means Understanding the Search Landscape

    Creating a keyword list is step one in any search execution effort. We won't delve into traditional keyword research tactics here; this post is designed to give marketers the tools to understand if their website can rank for a specific keyword.

  2. What is the Value of a Link?

    WebmasterWorld has a nice thread going about the value of different types of links. The thread starts with the question "what's a link worth to you in $? It's an excellent question, and the answers are varied.

  3. Search Engine Forums Spotlight

    Its Official: Jeeves PPC Search Engine Watch Forums I am actually excited to see how they roll this out. AJ [Ask Jeeves” is far from a copycat company, in my opinion. So lets see what unique ideas they bring to the PPC [pay per click” game.