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  1. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Check out a Twitter pitch by Lisa Grimm, PR Media Director at space150, that resulted in media coverage. Twitter PR Tips to Increase Media Coverage When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy...

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    The proximity of these manual actions with major algorithmic updates is brilliant PR as it associates them together in our memories, discussions and debates - but they are very different things. Google has just rolled out Penguin 2.0, a large...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. Over the past few years, marketing automation has continued...

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    What Facebook PR Secrets can Community Managers learn from Hsieh? Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh...