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  1. Dealing With Onsite Duplicate Content Issues

    It conducts a Google cache check, 404 check, and www versus non-www check by checking the headers returned by both versions of the URL, PR dispersion, and supplemental pages in the Google index. Duplicity can be both onsite and offsite: Onsite...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was...

  3. SEO Is No One-Trick Pony

    PR/SEO For as long as I can recall, we have recognized the similarities in PR and SEO. PR "back in the day" may have strictly referred to "submit press releases to gain links," but that has certainly not been the case for quite some time.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. It's been pretty clear to most SEO professionals for a long time, even...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Digital PR What Can Traditional PR Teach the Digital World About Relationships? Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and...