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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    PR is largely excluded from the small business SEO conversation, which is no longer acceptable. Specifically, small businesses should reconsider PPC (especially remarketing), put a new push on user experience and conversion, and re-engage with...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Sites like Upworthy can afford to ascribe to the "no PR is bad PR" philosophy, but it's unlikely your company can do so. What did you just click on? Look at the ridiculous headline for this column. Read it out loud to yourself.