The proximity of these manual actions with major algorithmic updates is brilliant PR as it associates them together in our memories, discussions and debates - but they are very different things. Google has just rolled out Penguin 2.0, a large...
One basic PR practice that works well for link building is the 12-month planner. In the PR industry, Chase's Calendar of Events is a terrific resource – it lists over 12,500 events worldwide and costs around $75.
For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. Over the past few years, marketing automation has continued...
They had decent PR so a quick PR check wouldn't have immediately alerted me to them, but seeing the hosting country did, and yes, they were all spammy links. Boy, do I love link data. I love generating a list of backlinks and digging through them...
Public relations (outreach and PR) We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
What Facebook PR Secrets can Community Managers learn from Hsieh? Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh...
This is just basic common sense PR. Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. In fact, link building is still legal (the referenced post was +1...
In an age where SEO is a necessary component to any marketing or PR plan, it's sad to see so many people being taken advantage of. R.B.internal content coordinator for a PR department) We have seen: International brands who have had their site...
With the rise of digital publicists – especially now that the group encompasses not only traditional PR firms, but also search marketing "outreachers" and "link builders" – brands need to be more careful than ever.
Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.
While most PR specialists don’t want to work the weekend, Greg Jarboe from SEO-PR gave a great argument why small businesses should take a closer look at releasing their press releases on the weekends.
Well-crafted PR stories. A good PR is priceless because they can do a lot of work for you. Perhaps, you can’t think of something new to say, or can’t find the right angle or you’re fed up recycling the same stuff as everybody else.
And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and – yes – to search engine optimization. Yet, many people are still trying to figure out exactly how social plays...
I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or...
The majority of the sites have decent Google Toolbar PR. We all know that. However, in the rush to get those rankings (that lead to converting traffic of course) webmasters and business owners can be tempted to take shortcuts for easy wins.
In more cases than not, employees behaving badly by accident or intentionally have the formula for PR disaster. Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy.
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Or, at the very least you can create a joint PR initiative that is housed on both sites. They’ll start asking questions like: Where are my competitor’s backlinks coming from? Can we get the same links?
But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship. A nexialist was able to see the connections between different disciplines that others could not see, was skilled in conflict resolution and...
In many of these cases you may be able to leverage existing in-country relationships already developed by your PR or social media team, while in others you’ll need to pave your own way by using language-specific resources for writing and outreach.
