Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.
While most PR specialists don’t want to work the weekend, Greg Jarboe from SEO-PR gave a great argument why small businesses should take a closer look at releasing their press releases on the weekends.
Well-crafted PR stories. A good PR is priceless because they can do a lot of work for you. Perhaps, you can’t think of something new to say, or can’t find the right angle or you’re fed up recycling the same stuff as everybody else.
And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and – yes – to search engine optimization. Yet, many people are still trying to figure out exactly how social plays...
I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or...
The majority of the sites have decent Google Toolbar PR. We all know that. However, in the rush to get those rankings (that lead to converting traffic of course) webmasters and business owners can be tempted to take shortcuts for easy wins.
In more cases than not, employees behaving badly by accident or intentionally have the formula for PR disaster. Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy.
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Or, at the very least you can create a joint PR initiative that is housed on both sites. They’ll start asking questions like: Where are my competitor’s backlinks coming from? Can we get the same links?
But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship. A nexialist was able to see the connections between different disciplines that others could not see, was skilled in conflict resolution and...
In many of these cases you may be able to leverage existing in-country relationships already developed by your PR or social media team, while in others you’ll need to pave your own way by using language-specific resources for writing and outreach.
Julie Silver Talenfeld, who owns Boardroom Communication PR Agency. Today Boardroom Communications is rated on of the top PR agencies in Florida. Many women are helping to shape the marketing world by sharing their insights and expertise on sites...
It's also helpful to share these KPIs across all business channels within a company from SEO to PR to HR to customer service. Here are six social PR secrets designed to help brands build a better website or blog.
Social PR Mentions Advertising Value - Social PR Mentions: X $_____ equivalent press event cost / _____(#) average brand mentions from press event _________________________________ = $ Press Event PR Value
Content simply translated from one language to another, and distributed across various countries PR networks, does not provide the value brands deserve. Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss...
This includes marketing and PR, B2B or B2C, SME or LE. More than two-thirds of client-side respondents (70 percent) to a new report from Econsultancy stated that their companies will increase the amount spent on content marketing this year.
Many low quality, made for SEO directories, have a gray bar or PR 0. This usually signals poor quality or low trust, but it could also indicate a new page that hasn’t been updated in the PR bar. Gray PR is not the same as PR 0 (zero).
SEO is From Mars, PR is From Venus The issue that most SEO's face is most of the time their PR or Corporate Communications folks have not fully bought into the idea of optimizing their online news. Meanwhile SEO pros are drinking the link juice and...
Integrating SEO, PR, social, content marketing and design bring the best results and tell the best story. Search Engine Watch is glad to officially welcome Lisa Barone to our team of expert contributors.
Who doesn’t want to work with a PR 8 or 9 site? Whether you’re doing SEO in an agency environment, in-house, or as a freelancer, your success depends heavily on the talent of your employees. A lack of talent hurts the service your agency provides...
