This is just scratching the surface of what content distribution is to become; a multi-faceted reinvention of PR for the digital age. To those in marketing, "sales" is a dirty word. A discipline based purely on aggressive, pushy, cold conversion.
Interviews with PR agencies and marketing communications personnel Their objectives are to drive business leads, influence customer markets and grow brand presence and authority. More importantly, 87 percent of respondents indicated that online...
Beckman was recently talking to the CMO of a Fortune 500 company, and during an assessment of their online efforts found their strategies were all separated: they had one agency that ran PPC, another agency that ran SEO, a third agency that ran PR...
Social, search, marketing, PR and advertising professionals seeking ways to better frame content, data and offers can use Google Trends to craft communications and content according what people are talking about, the way they are talking about it.
Some PR experts will recommend pitching the content to multiple sources, at the same time. Therefore, as search marketers we need to step up our game and get better at PR tactics to support these efforts.
In a recent New York Times opinion piece, Julian Assange addressed Google’s recent PR work to position themselves as a thought leader on our digital future. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has...
SEO abandonment (dabbling in PR) At Google I/O 2013, huge changes to the user experience of Maps were announced. Unfortunately, amidst the excitement, it seemed that its impact on search – especially for local – was overlooked.
Taylor Guitars Uses Social Media for Marketing & PR You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective.
Whilst it can certainly generate links, the value of these links is potentially outweighed by negative PR / sentiment towards the client. Designed to appeal to the ego of an influencer, it's a concept that has some negative connotations, due to the...
Some automated tools can also mark a link as questionable if it comes from a low PR site, but not all low PR sites are spammy. Are you the owner of a good quality site who has been asked to remove a link, or multiple links?
PR professionals and those managing the reputation of companies know well that social media is the core tool for building rabid fans around a brand and then protecting that brand. Commenting and sharing stories on sites like Digg, Stumbleupon...
Check out a Twitter pitch by Lisa Grimm, PR Media Director at space150, that resulted in media coverage. Twitter PR Tips to Increase Media Coverage When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy...
The proximity of these manual actions with major algorithmic updates is brilliant PR as it associates them together in our memories, discussions and debates - but they are very different things. Google has just rolled out Penguin 2.0, a large...
One basic PR practice that works well for link building is the 12-month planner. In the PR industry, Chase's Calendar of Events is a terrific resource – it lists over 12,500 events worldwide and costs around $75.
For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. Over the past few years, marketing automation has continued...
They had decent PR so a quick PR check wouldn't have immediately alerted me to them, but seeing the hosting country did, and yes, they were all spammy links. Boy, do I love link data. I love generating a list of backlinks and digging through them...
Public relations (outreach and PR) We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
What Facebook PR Secrets can Community Managers learn from Hsieh? Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh...
This is just basic common sense PR. Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. In fact, link building is still legal (the referenced post was +1...
In an age where SEO is a necessary component to any marketing or PR plan, it's sad to see so many people being taken advantage of. R.B.internal content coordinator for a PR department) We have seen: International brands who have had their site...
