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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.

  2. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship. A nexialist was able to see the connections between different disciplines that others could not see, was skilled in conflict resolution and...

  3. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    In many of these cases you may be able to leverage existing in-country relationships already developed by your PR or social media team, while in others you’ll need to pave your own way by using language-specific resources for writing and outreach.

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Julie Silver Talenfeld, who owns Boardroom Communication PR Agency. Today Boardroom Communications is rated on of the top PR agencies in Florida. Many women are helping to shape the marketing world by sharing their insights and expertise on sites...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Social PR Mentions Advertising Value - Social PR Mentions: X $_____ equivalent press event cost / _____(#) average brand mentions from press event _________________________________ = $ Press Event PR Value