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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    As a result, your site's mobile performance matters to your SEO rankings. Staying the course on solid white hat tactics and paying attention to a few priority areas that are shifting rapidly should give you the insights needed to improve your...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising...

  3. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Sending PPC traffic to organic canonical pages can only increase the possibilities of linking and social sharing, assuming the organic page converts well. One obvious strategy is to make sure that the PPC and organic landing pages are the same.