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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Best PPC Campaign: Point It, Microsoft Store Global Campaign Expansion Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian...

  2. SEO Is No One-Trick Pony

    In a perfect world, you have enough money (and time) to support both SEO and PPC efforts. With PPC, you can obviously buy your way into position to gain traffic for specific keywords, and test them, so that you can determine if these keywords are...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). On the PPC track, SES Atlanta will cover topics such as: How to create, manage, and optimize PPC campaigns.

  5. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here.

  6. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  7. So... You Think SEO Has Changed?

    In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program was crucial. But content marketing is costly, time consuming, requires a vision for your business as well as...