Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Yet most people didn’t notice or mind these problems since online search seemed to be such a miraculous improvement over what had existed before: calling the theater and spending ten minutes listening to a recording of movies listings and show...
With 55 sessions on topics covering everything SEO, PPC, social, analytics, local, mobile, video, and much more, the SES New York 2013 conference will once again be a must-attend event for marketers, advertisers, agencies, and business owners of...
It’s true that the product listings are paid search ads by advertisers, but Microsoft contends this discriminates against other companies who do not pay to be listed, misleading consumers. In addition, similar targeting improvements in the AdWords...
Type in your business name and ZIP code, then click “check my listings. The listings with a red mark are the opportunities (wink, wink) you will focus on. PPC Ads Local SEO citations and mobile madness have hit the T-minus mark and are ready for...
A well-executed local SEO strategy means that you have both a website that is optimized for location specific keyword terms, as well as optimized local business listings, such as Google+ Local and Bing Local.
Over the next couple of weeks, some of the top expert from SEW will share insights, yearly reviews, and tips on SEO, PPC, social, local and mobile as we enter 2013. Since August, Google started serving for some keywords, SERPs with 7 organic...
However, if on the same page you have two different listings (your root and an interior page), then these listings will count as two separate impressions. If you take a peek at the Google Analytics exact match you’ll notice that it looks a lot like...
This change encrypts your search queries and Google’s results page and means that visits from organic search listings no longer include the information about each individual query. Use PPC data to estimate keyword performance.
Content management systems help deal with the challenges associated with local marketing and location listings. Paid media: This includes pay-per-click (PPC), mobile PPC, social PPC, mobile search, mobile display, etc.
The SEO community is too busy crying bloody murder while PPC agencies are blindly championing the new format as the way of the future for AdWords, since no text ads are required. Instead of your SEO team taking the credit for this, your PPC team...
For the third year in a row I took a look at a set of keywords to understand how many brands have listings in both paid and organic search. PPC/SEO Brand Overlap Ratio Year Over Year Change Be Available to Consumers Wherever t think about if they...
Listings on these are important as potential customers will see them, but also because, again, they're another page that search engines will find. If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong...
A new Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates (CTR) of ads with associated organic search results are higher and that the CTR increased the higher the organic result was...
The Cross-Over Between PPC Senior Innovation Lead for Mobile at iProspect, closed out the session with a presentation focused on the cross-over between PPC and SEO in mobile marketing. The first goal of the mobile SEO and PPC strategy?
Webmasters and SEO experts have been arguing heatedly about why Google is doing this (most point to potential revenue enhancement and the possibility of world domination through the marginalization of Facebook) and what this will mean for the SEO...
AdWords is now more important than SEO for local searches, since between ads, maps, and local listings (the “7-pack”), the top organic listing is often below the fold, as this screenshot below demonstrates:
That’s a useful contribution.they can't create an algorithm clever enough to determine user intent and therefore, are willing to let big companies pay their way to the top of all listings. That’s why a) quality score was invented and b) why you can...
Toward an Understanding of Practical SEO s in the best financial interests of Google to move click share towards the paid listings, which is in essence creating increased competition for attention on organic results.
