How do you ensure a brand with a somewhat peculiar name has prominence in search results for its brand terms, while not attracting irrelevant clicks to the site that will increase bounce rates, and waste ad budget in pay-per-click (PPC)?
Editor's Note: Richard Kirk, Head of SEO at Performics Worldwide, took issue with Gareth Owen's (Head of SEO at Steak) recent column on Search Engine Watch and asked if he could post a rebuttal. Now I have nothing but respect for the work Gareth...
SEO isn’t PPC; you can set much broader targets, but you can’t pick and choose what keywords to go after to the same degree. SEO is an ongoing process of convincing search engine algorithms that your site is more worthwhile and relevant than those...
What Google Does by Gareth Owen PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received.
A couple of highlights are below -- make sure to note the increasingly intrusive PPC ads! So for the search industry as a whole, and SEO in particular, it's actually quite important that there isn't a gap between what they say and what happens.
Top 13 Social Media Ranking Factors for SEO by Gareth Owen Top PPC Tips for Smartphone Advertisers - adCenter Blog PPC Bid Management for Branding - ClickZ Adwords Remarketing Success - PPC Hero Account Bingification for Dummies - How to Convert...
SEO and PPC: A Love-Hate Relationship by Gareth Owen Creating Killer Ads Using Bing Dynamic Text - PPC Hero Adwords Extended Headlines - Early Test Results - PPC Blog Rekindle the Romance With Your PPC Campaigns by Jeremy Hull
Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more.
by Gareth Owen More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. The What, Why, and How on Low Search Volume Keywords - PPC Hero Google Related PPC Ads in AdWords by Danny Goodwin
by Gareth Owen Tips For Improving PPC Campaign ROI - Search Marketing Standard PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices - PPC Hero Holiday PPC Tips from Industry Experts - adCenter Blog
On-page Optimization is Dead By Gareth Owen Writing Good PPC Ad-text for your Campaigns - Vertical Leap If you want to improve your PPC sales figures, communication, optimization, automation, and education are key.
Improve Your Rankings by Removing Links by Gareth Owen Eight ways Google Instant could impact search, search engine optimization, and PPC. Here are some tips for anybody learning PPC. Google Instant, SEO, and the Future of Search by Eric Enge
The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
Search Doesn't Only Happen on Search Engines by Gareth Owen Gareth Owen Expand Your PPC Reach With Google's Interest-Based Advertising by Melissa Mackey Powerful SEO Content: Understanding Breadth of Coverage by John Lynch
The event will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more...
One specific result of this change is that digital agencies cannot afford to allow PPC, SEO, display, affiliates, mobile, and social media to operate as individual teams. People don't just search on search engines.
