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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Sending PPC traffic to organic canonical pages can only increase the possibilities of linking and social sharing, assuming the organic page converts well. One obvious strategy is to make sure that the PPC and organic landing pages are the same.

  3. Paid & Subscription-Based Keyword Research Tools

    SEMrush provides data on keywords for both organic and PPC with a phrase match report, related keywords, and organic results to find relevant keywords. The Keyword SEO Tool lets you analyze keywords, increase rankings, and calculate search ROI.