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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. In the early days, before social media was such a huge part of the Internet...

  3. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    The guidelines published by the search engines provide an excellent foundation, even for those with little to no search engine optimization expertise. And, perhaps more importantly, it is imperative an experienced person who possesses ample mastery...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. Blurred Lines: Website, SEO, Content, Email, Social Media the investment in any aspect of...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  6. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries, or in Google Webmaster Tools. Using PPC Data to Guide SEO Strategy There are many ways PPC data could be used to help guide SEO...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    What's more, Siri totally disregards PPC so if your strategy up until now was heavily paid, you’ll need to relegate more resources to SEO. The minutiae of YouTube optimization deserves its own post but a few special caveats for mobile include...

  8. From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

    Finding new and interesting ways to cut that data up to identify optimization worthy insights is what will ultimately set apart the best performing campaigns. If, for example, you find that a large number of people buy smartphones after searching...

  9. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...