A mature, sustainable, profitable PPC account is a result of countless tweaks, adjustments, and modifications over time. Ongoing PPC campaign optimization requires focused persistence. One of the core tactics of this glacial process is search term...
Impression share, while valuable in some cases, can provide a drastically inaccurate snapshot of your PPC campaign’s performance. When looking at conversion rate from the 50,000 foot level, it can be a great number to show the health of your PPC...
Here are some other sources: http://www.fathomdelivers.com/bidding-on-branded-keywords/ http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/ http://searchengineland.com/brand-ad-cannibalism-a-tale-of-two-tests-100215 http...
Trends in the advertising budgets of your competitors and assorted PPC data can be clear-cut indicators of which products are more or less profitable for them, and therefore for you. This is another instance where gaining access to the PPC secrets...
SEW spoke to Avinoam Zelenko, Product Owner of Keyword Lift and Analytics Driven Engagement at LivePerson, who explained that although this latest product is focused on paid search traffic, the software does not manipulate keyword bids (or change...
You still need to have good offers to attract visitors and do good work on your landing pages, but you can take the expertise you gained in PPC and transfer it. Since 2011 to 2012 (the time the two surveys were taken), PPC has trended down on all...
Often times, your PPC team will share a report with you showing that they are generating sales for you at a profitable CPA (cost per acquisition). The SEO community is too busy crying bloody murder while PPC agencies are blindly championing the new...
One method of gauging organic keyword profitability and traffic potential is to run a quick and dirty PPC campaign. "How profitable are those keywords? Step 1: Gather Keyword Search Volume Since this about discovering new keyword opportunities...
Don’t rely on your AdWords or adCenter or Facebook PPC data exclusively for data on the health of your account. The PPC Balance System When we landed the account, we looked at their AdWords traffic, cost per click, and cost per conversion, and went...
Most travel affiliates don’t have a contingency plan for the day when their PPC model is no longer profitable. Other travel sites sidestepped the SERPs entirely by going with a 100 percent pay-per-click (PPC) model and built successful businesses...
PPC software ranges in price from $500 per month to 12 percent of spend. If you’re below $50,000 a month and you know that you need software (not just more PPC help), focus exclusively on the lower end tools – those that cost $500 - $2,000 per...
Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. This small change should help save the average PPC account manager a few hairs on their head...
A look into the long tail of your negative list can reveal areas where the weeding-out of bad traffic may now be blocking some potentially profitable traffic. When it comes to paid search, it could also be said that “ongoing optimization is the...
Quantifying the value of an SEO (just like you would with PPC) project prior to its start allows clients to invest more based on these forecasts. To place a value on SEO use organic traffic data and PPC keyword data to project spend – just like you...
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Each will have a different existing knowledge of PPC and requirement for the data.
Addressing mobile PPC fundamentals, Wells outlined several core places to start. The Cross-Over Between PPC Senior Innovation Lead for Mobile at iProspect, closed out the session with a presentation focused on the cross-over between PPC and SEO in...
PPC advertisers face two common problems when they try to tackle split testing: no ideas, or too many ideas. The situational who dimension relates to the search at hand. When you run these ads simultaneously you can compare the size and buying...
In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account.
He continues, "However, I can't be 100% upbeat about Google PPC ads crowding out organic positions. After years of moving forward, the search engines took a big step back. He calls attention to those of Google’s changes most significant to SEOs...
Without question, search is becoming more fragmented across devices, apps, websites, and social. Our own financial services clients have seen a 9 percent increase in search assists year over year, validating the increase in research that consumers...
