Hopefully this post has taught you two things: that even the most experienced PPC managers make mistakes, and how to avoid those pitfalls! How to avoid network targeting mistakes: Make sure all new hires are trained in best practices for PPC...
As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. Speak to other channel managers or the director of marketing to get to the root of the issue and jointly seek a solution.
In April, some PPC managers were outraged when Google announced that using the ‘rotate evenly’ setting indefinitely can inhibit performance and serve poor quality ads. In addition, similar targeting improvements in the AdWords interface that allow...
PPC managers have been searching for ways to make ads more relevant and tightly connected to searchers. This will be a key focus point for them in their mobile PPC strategy. What is the value of each touch a customer has with your PPC ads and website?
Here's a look at the 16 SEM managers you will come in contact with during your career. Have you met any of these SEM managers? They use the Content Network, always test the latest betas, and have all of their broad match keywords set with higher...
When it comes to our daily tasks as PPC account managers we have a plethora of tactics to choose from at any given time. In the case of this example, we’ll focus on the following four sample tactics that tie into the bigger goal of maximizing...
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships with quality score. An ad's historical performance on a particular site (Display Network only)
Effective PPC Auditing” at SES Chicago is one session PPC managers won’t want to miss Day 1 (Tuesday, November 13) at 4 p.m. Are there any areas PPC managers often overlook when conducting a PPC audit?
Other Channels: If team leaders or managers of other channels are present, get an update on what is going on with their channels. Getting the buy-in will be much simpler when both you and your managers are clear on the end benefits.
Not only was this a helpful tool for keyword research, it also assisted PPC managers in ad group creation – each keyword group in the Wonder Wheel could conceivably become an ad group in a PPC account.
My hope is that this article will establish signals as part of the PPC managers’ vocabulary, so that we can continue to document and prioritize them for everyone’s benefit and to inspire Google to offer more transparency.
Here are five of the things that professional paid search campaign managers deal with on a daily basis. Different PPC platforms may reach different or specialized audiences; place ads on the most appropriate ad network.
Well that's the trick that long-time paid search managers have been using to allow them to keep an eye on so much material so easily. This isn't the most straightforward thing to set up for most campaign managers though.
Clients and upper managers receive spreadsheet upon spreadsheet with impressions, clicks, CTR, conversions, conversion rate, and cost per conversion – and no context whatsoever. Stats are available on CTR, CPC, conversion rate, conversion rate by...
Even more startling are those PPC managers that never reach the wall due to stagnation. There is a tremendous potential for any PPC advertiser to discover new customers and dramatically improve PPC performance with Google's (and Microsoft's...
Daily reading and study is just as important as active management for PPC managers to maintain their knowledge and skills. PPC managers have talked about attribution for years as an analytical data point -- something to be discussed and shared with...
Whether this is a large global agency, a small local Russian provider, an international specialist like SEM International or working directly with Yandex's bilingual account managers, it is critical to have someone who can localize and optimize...
To illustrate with a bricks and mortar analogy, the 'last click' attribution model is a bit like patting the customer service team on the back every time a sale is made, but ignoring all the efforts of the product designers, manufacturers, brand...
The major updates to AdWords Editor are for those PPC managers who are utilizing AdWords to its full extent with mobile targeting, display ads, and remarketing. In both cases, there are many features for PPC managers to be excited about.
These are great time-savers for PPC managers. Network: Google Search, Search Partners, and Content. For some of our clients, the Search Partner Network performs better than Google Search. For example, one of our clients' PPC campaign results fell...
