SEO News

Ppc Search Network Demographic Targeting

  1. How to Find a PPC Niche & Attract Customers

    In the Display network, where your primary attraction strategy is flashy interruption (think flowers competing to attract pollinating insects), you can advertise on sites that attract your broad market demographic ( mothers, gardeners...

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Not intended to replace traditional web analytics and demographic data, these new personalization technologies complement and provide a different view of the customer for the e-marketer. This has a significant impact on search-related advertising...

  3. Better Targeting = Better Leads -- Demographics for SMBs

    If you're running content network ads, you can also use site targeting to show your content ads only on sites that fit your demographic profile. Yahoo Search Marketing plans on rolling out a form of demographic targeting sometime this month.

  4. The New Era of Travel Affiliate Marketing

    Social networking platforms are the ultimate test beds for increased behavioral targeting, as well as demographic and psychographic goldmines. Maturity has been forced on the affiliate market by changes in PPC policies, increased adoption of direct...

  5. Facebook Ads & Applications: Critical SEM Learning Curve

    If your business or agency's search marketing department has dismissed Facebook applications & paid ads, as outside of your product's demographic, think again. There has been industry debate regarding the long-term value of demographic targeting.