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  1. Conversion Rates & The Value Of Outsourcing SEM/SEO

    I recently got my hands on Marketing Sherpa's newly released Landing Page Handbook. In-house managed PPC Search - 3.84% Outsourced managed PPC Search - 5.40% One of the things that jumped out at me was a table of conversion rate averages for...

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  2. State of the UK Search Marketing Industry

    Like the Marketing Sherpa guides to SEO firms and PPC firms that I reviewed earlier, a new directory from E-consultancy features an inside look at key players in the UK search marketing industry. Tis the season for buyer's guides to search marketing.

  3. Who's Who in Paid Search

    In today's SearchDay article, A Buyer's Guide to Paid Search Advertising Agencies, I review the companion guide from Marketing Sherpa that focuses exclusively on firms specializing in PPC search marketing campaigns.

  4. A Buyer's Guide to Paid Search Advertising Agencies

    Firms specializing in paid search campaigns generally come from three backgrounds, according to The Buyer's Guide to Paid Search Advertising (PPC) Agencies from Marketing Sherpa. Marketing Sherpa's Buyer's Guide to Search Engine Optimization Firms...

  5. Search Engine Forums Spotlight

    Marketing Sherpa Sep 30 2004 9:07PM GMT PPC [Pay Per Click” And Affiliate Marketing, Will It Last? AdWordsRep weighs in on the best use of this estimation tool to use when creating your Google PPC keyword campaigns.

  6. Delving Deep Inside the Searcher's Mind

    Marketing Sherpa Sep 13 2004 7:19PM GMT Has there been any talk of MSN creating it's own PPC? Hotchkiss argued that comprehending how a customer thinks is crucial -- and understanding searcher behavior and motivations will dramatically increase...