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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    The guidelines published by the search engines provide an excellent foundation, even for those with little to no search engine optimization expertise. And, perhaps more importantly, it is imperative an experienced person who possesses ample mastery...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. As the lines blur between website user experience, publishing content, sharing on social media...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  5. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries, or in Google Webmaster Tools. Using PPC Data to Guide SEO Strategy The thought here is that if a page performs well in a PPC campaign...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    We all know that optimization for search isn't really free. Or, will they need to invest more in display and PPC to gain any meaningful insight from Google Analytics in the future? Even these organizations rely upon some level of organic search...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The minutiae of YouTube optimization deserves its own post but a few special caveats for mobile include adding keywords in the video file name and video headline as well as adding a video script in the description and uploading a script for closed...

  8. From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

    Finding new and interesting ways to cut that data up to identify optimization worthy insights is what will ultimately set apart the best performing campaigns. If, for example, you find that a large number of people buy smartphones after searching...

  9. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...