PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
In addition, Baidu offers PPC which, similar to AdWords, is displayed at the top or right of the standard results. One could argue that the existence of the PPC-like results further confuses the users clicking on the standard results area into...
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Unsurprisingly, UK PPC campaigns on Yahoo and Bing receive less love than AdWords, although their combined research states their audiences are...
Covario found that PPC advertising gains in the high-tech and consumer electronics sector, in particular, helped drive a fourth quarter total global search spend increase of 21 percent over the same period in 2010, up 7 percent over the third...
In this strategic alliance, Acquisio will be able to offer retailers automated feed management tools that work in tandem with their search and social media advertising campaigns, whilst Channnel Intelligence will be able to offer automated PPC bid...
Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. In addition, the two have agreed to partner in the development of a paid and organic...
Paid search results will be transitioned later, and Yahoo is advising PPC managers to continue using Yahoo Search Marketing as usual. The back-end change, part of the Search Alliance transition, began Aug.
Because local search engines focus a lot on PPC and they all offer their own blogging services, having both PPC and a viral campaign for generic keywords is very important,” he said. Industry analysts were concerned this would cause Overture’s PPC...
This time I’m focusing on resources from the search engines that will help anybody working in PPC – newbie or seasoned hand – continue learning or refresh their knowledge. Official Google PPC Resources
Last week Yahoo announced that the Search Alliance would not be going ahead in Europe in 2011 and that Panama would continue to be the platform for managing PPC ads on Yahoo in the UK and France. Let's be honest, the wealth Google and its founders...
PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. ClickEquations Take Guess Work Out of Testing PPC Ad Copy by Jonathan Allen
PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Paid Search (PPC/Paid Inclusion)
How PPC Advertisers Can Respond To High Bidding New Competitors - Search Engine People Before a PPC ad can generate a conversion, it needs to generate a click. In PPC, Let Probabilities Rule Over Passion - ClickZ
Hunt says Yahoo Japan has stated its PPC account would be managed separately by each of the sites after Yahoo Japan adopts Google's PPC platform. Hunt hopes there would be more commonalities with the PPC account set up and management between the...
Tips and Trends for SMB on Social Media, PPC, SEO and the Search Alliance from SES London - adCenter Blog Here's a recap of this week's columns and news stories for the week of Feb.to March 5, as reported by Search Engine Watch, as well as search...
Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more.
Show your PPC campaigns a little extra love starting this Valentine's Day by following these tips. Rekindle the Romance With Your PPC Campaigns by Jeremy Hull PPC vs. SEO and PPC: A Love-Hate Relationship by Gareth Owen
Due to Google's ubiquity in PPC, most paid search marketers are familiar with Google's match types. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content...
UK PPC: Is Microsoft Distracted in Paid Search? Radical LinkedIn B2B #PPC: Targeting Competitor's Employees by Marty Weintraub Conducting Effective PPC Review Meetings with an Out-of-House Consultant - Certified Knowledge
Microsoft adCenter, much like Google AdWords, has an extended network of websites that repurpose the Bing search results as their own including your adCenter PPC ads. You can look at this statement in one of two ways: either you're losing money...
