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  1. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I really believe you need a comprehensive strategy to utilize SEO, PPC, content marketing and social media in a strategic way. PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics.

  2. Search Marketing Thought-Leadership Recap, May 2010

    Expand Your PPC Reach With Google's Interest-Based Advertising by Melissa Mackey The Small Business SEM Survival Guide by Rob Chant SEO Link Building is Just Like Business Development by Eric Enge The Future of Search: A One-Act Play in Three Acts...

  3. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    PPC accounts and ads that are written and left to their own devices can cost immense amounts of money -- with no return if they aren't monitored. The most targeted page for that PPC ad should be the page that lists all three-bedroom rentals in...

  4. Where's The ROI?

    They just don't understand SEO and PPC can work if done ethically and reasonably. If you have shorter-term goals, PPC could be the instant traffic generator you're looking for. When I talk to small business owners who aren't taking advantage of the...

  5. SearchDay | Launch Google Freedom Now

    Making the Most of Search Engine Copywriting LITTLE BIZ Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver what you promised.

  6. SearchDay: Local Search for Little Biz

    Learn the fundamentals and secrets of successful PPC advertising in this new weekly series. PPC Advertising: Art or Science? PROFITABLE PPC Pay-per-click advertising is 10 percent art, and 90 percent science.

  7. The Big Picture - Well-Rounded SEM for SMBs, Part 1

    Search Engine Ranking Factors by SEOMoz.org and Contributors Destroying the Myths of SEO and PPC by Mark Jackson Creating Synergy in your SEO Efforts by Mark Jackson Looking back over the last year of writing for Search Engine Watch we covered a...

  8. Search and the Law: Attorney Clarke Douglas Walton

    Walton discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. There's really one over-arching item – trademark usage in PPC advertising.