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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). How to create, manage, and optimize PPC campaigns. On the PPC track, SES Atlanta will cover topics such as:

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Blurred Lines: Website, SEO, Content, Email, Social Media the investment in any aspect of marketing (SEO, social media, email, PPC, video, etc.is destined to disappoint. Ninety percent of consumers who have interacted with a brand on social media...

  4. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    This, according to a recent study by AdGooroo, which looked at the PPC strategies of some of the biggest consumer brands in the world like Coca-Cola, Kraft, and others. Usually, brands investing in PPC want to see a direct return on investment.

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Advertising and PPC has a Shifted Relationship with SEO Keyword data is still available for advertisers using PPC on Google's platform. More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted.

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. See Singer and fellow Googler Andrew Wales' recent Metrics for the Mobile App...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I really believe you need a comprehensive strategy to utilize SEO, PPC, content marketing and social media in a strategic way. PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics.