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  1. Search Top Priority Among SMBs [Study]

    The results of the survey show that for 2015, these SMBs view search marketing and pay-per-click (PPC) advertising as top priorities. According to the survey responses, search and PPC are the dominating priority with 60.6 percent of the results.

  2. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best PPC Campaign: Point It, Microsoft Store Global Campaign Expansion They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S.

  4. The Evolution of SERPs and User Behaviors

    It’s all about owning as much real estate in the SERP as possible, for both branded and non-branded queries, and PPC is a key component in making that happen. PPC gets your brand seen, even if users don’t necessarily click on the ad.

  5. SEO Is No One-Trick Pony

    PPC In a perfect world, you have enough money (and time) to support both SEO and PPC efforts. And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes.