A mature, sustainable, profitable PPC account is a result of countless tweaks, adjustments, and modifications over time. Ongoing PPC campaign optimization requires focused persistence. Campaign managers know that there are few, "silver bullets," or...
Impression share, while valuable in some cases, can provide a drastically inaccurate snapshot of your PPC campaign’s performance. When looking at conversion rate from the 50,000 foot level, it can be a great number to show the health of your PPC...
This is exactly where PPC ads are displayed. Many will argue that branded searches will garner an organic visit regardless of PPC. Here are some other sources: http://www.fathomdelivers.com/bidding-on-branded-keywords/ http://www...
Trends in the advertising budgets of your competitors and assorted PPC data can be clear-cut indicators of which products are more or less profitable for them, and therefore for you. This is another instance where gaining access to the PPC secrets...
Let’s look at three ninja PPC techniques you can use to be a more profitable e-tailer. Got any Cyber Monday ninja PPC tips of your own? Margins are low, products are mostly standardized, and competitors are very aggressive.
SEW spoke to Avinoam Zelenko, Product Owner of Keyword Lift and Analytics Driven Engagement at LivePerson, who explained that although this latest product is focused on paid search traffic, the software does not manipulate keyword bids (or change...
Optify recently concluded its first annual B2B Marketing Athlete Survey and discovered an interesting trend – PPC has scored the lowest on most of the questions related to time spent on tactics and expertise level, and scored the highest for areas...
Often times, your PPC team will share a report with you showing that they are generating sales for you at a profitable CPA (cost per acquisition). Instead of your SEO team taking the credit for this, your PPC team will be doing it.
One method of gauging organic keyword profitability and traffic potential is to run a quick and dirty PPC campaign. "How profitable are those keywords? How to Find Profitable Keywords For Your Website
Don’t rely on your AdWords or adCenter or Facebook PPC data exclusively for data on the health of your account. The PPC Balance System When we landed the account, we looked at their AdWords traffic, cost per click, and cost per conversion, and went...
Most travel affiliates don’t have a contingency plan for the day when their PPC model is no longer profitable. Looking at online marketing as just PPC and SEO isn’t enough anymore. Other travel sites sidestepped the SERPs entirely by going with a...
PPC software ranges in price from $500 per month to 12 percent of spend. If you’re below $50,000 a month and you know that you need software (not just more PPC help), focus exclusively on the lower end tools – those that cost $500 - $2,000 per...
Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. This small change should help save the average PPC account manager a few hairs on their head...
A look into the long tail of your negative list can reveal areas where the weeding-out of bad traffic may now be blocking some potentially profitable traffic. There is truth in the cliché “good is the enemy of great.
To place a value on SEO use organic traffic data and PPC keyword data to project spend – just like you would PPC. Quantifying the value of an SEO (just like you would with PPC) project prior to its start allows clients to invest more based on these...
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Each will have a different existing knowledge of PPC and requirement for the data.
Addressing mobile PPC fundamentals, Wells outlined several core places to start. The Cross-Over Between PPC Senior Innovation Lead for Mobile at iProspect, closed out the session with a presentation focused on the cross-over between PPC and SEO in...
PPC advertisers face two common problems when they try to tackle split testing: no ideas, or too many ideas. When you run these ads simultaneously you can compare the size and buying passion of different potential customer groups and focus on your...
In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account.
He continues, "However, I can't be 100% upbeat about Google PPC ads crowding out organic positions. Small businesses realize the need to invest in better websites, but it is much harder for them to bootstrap their way to the top because these are...
