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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    A high CPC or low position means nothing if the conversions are profitable. Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a top...

  2. PPC Management Operations: The Ultimate Guide

    Here's to a more profitable year through streamlined PPC advertising! When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. He advocates three key principles in moving to a profitable mindset, the first...

  4. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    I've been writing about search engine marketing and PPC for over seven years, and its clear that practitioners in this field are passionate and opinionated about PPC. For auto insurance, Monday mornings in highly profitable geos are a great example.

  5. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    Trends in the advertising budgets of your competitors and assorted PPC data can be clear-cut indicators of which products are more or less profitable for them, and therefore for you. This is another instance where gaining access to the PPC secrets...

  6. LivePerson Says Bouncing is Single Worst Action a User Can Take

    SEW spoke to Avinoam Zelenko, Product Owner of Keyword Lift and Analytics Driven Engagement at LivePerson, who explained that although this latest product is focused on paid search traffic, the software does not manipulate keyword bids (or change...