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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Year-over-year (YoY) spend was up for paid search advertisers in Q1 including all device types, according to The Search Agency. Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to...

  2. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    There are endless possibilities to use Google Analytics data to gain insights and optimize the performance of AdWords PPC. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc...

  4. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Ecommerce advertisers traditionally get to have all the fun. The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4. B2B advertisers need to embrace their oddball status and grab the New Year by...

  5. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Many strategies have come and gone within your PPC campaigns this year. I'm sure you're careful to double-check all your changes, but PPC moves fast and things can get missed even with the keenest eyes – especially if multiple people work on an...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Advertising and PPC has a Shifted Relationship with SEO More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted.

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  8. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    From an advertiser perspective, it enables advertisers to get all the most important and relevant information before consumers, with plenty of call to action. Hero ads are great opportunity for advertisers to maximize brand impact though a visually...