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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The answer is simple: the goal of every PPC ad is to be as relevant as possible. The question really is: how many PPC professionals are taking advantage of seasonality to improve their performance? PPC professionals love to talk about seasonality.

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    There are endless possibilities to use Google Analytics data to gain insights and optimize the performance of AdWords PPC. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Let's dive into these PPC power plays. The fact there was a performance difference between mobile ad copy and PC ad copy isn't a surprise. Device specific ad copy The new mobile ad preferences for enhanced campaigns removed the ability to target by...

  5. Is Pinterest the New Darling of Retail Search?

    Recently, Pinterest began testing their Promoted Pins offering, which should be a popular channel for PPC advertisers. By integrating sponsor products into search results and category pages, Pinterest is seeking to create an ad channel that is both...

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them once every six to eight weeks. Let’s face it, not only is PPC getting more competitive, but the...

  7. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Don't ever leave your ad writing fundamentals behind, but January can be the perfect time to make your B2B PPC ads bigger than life. The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4.

  8. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Many strategies have come and gone within your PPC campaigns this year. I'm sure you're careful to double-check all your changes, but PPC moves fast and things can get missed even with the keenest eyes – especially if multiple people work on an...

  9. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Kenshoo said click-through rate also improved, with paid search ads seeing a 7 percent increase in CTRs when a person was exposed to both Facebook ads and PPC ads, “indicating that social advertising was able to positively impact consumer...

  10. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Since the ads are served in the Windows 8.1, we get to "move out of the box" and take PPC to a next level and reach new audiences. Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads.