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  1. PPC Management: Your Past, Present & Future

    Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their...

  2. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  3. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The answer is simple: the goal of every PPC ad is to be as relevant as possible. The question really is: how many PPC professionals are taking advantage of seasonality to improve their performance? PPC professionals love to talk about seasonality.

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    There are endless possibilities to use Google Analytics data to gain insights and optimize the performance of AdWords PPC. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Let's dive into these PPC power plays. The fact there was a performance difference between mobile ad copy and PC ad copy isn't a surprise. Device specific ad copy The new mobile ad preferences for enhanced campaigns removed the ability to target by...

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them once every six to eight weeks. Let’s face it, not only is PPC getting more competitive, but the...

  7. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Don't ever leave your ad writing fundamentals behind, but January can be the perfect time to make your B2B PPC ads bigger than life. The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4.