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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Here are six ways to prepare your B2B PPC account for the holidays. So, go ahead and take that holiday vacation, but don’t forget to prepare your B2B account for the holidays! It’s the fourth quarter of the year, and by now you’ve probably read...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There is no agency that doesn’t go through major peaks and valleys usually revolving around landing a BIG account to losing your biggest client. PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Consider a newly adopted PPC account that was once mismanaged by another. Over time, these small changes will improve the overall health of any PPC account. Here's an example: My agency recently inherited a PPC account that was poorly managed.

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    I think this where many PPC mangers turn when performance shifts within an account. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. It would have been easier to try and increase bids or dump...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them once every six to eight weeks. Now that you have the report, you can create a plan of action for...