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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing for the holiday rush in PPC. Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    How Long Should a Christmas PPC Campaign Last? Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. A Competitive Intelligence for Search solution allows marketers to...

  3. How to Solicit Feedback from Prospects and Customers

    One of the first and most important goals of my PPC campaigns is to start a dialog with my prospects. If it's less than $500 an hour, I consider that a subpar performance. My wife and I are just waking up in a small bed and breakfast in Chimney...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. The core of most PPC campaigns is text-based ads. And you will grow as a PPC manager in the process.