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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The gap between the two device classes has been a persistent one with this quarter’s results mirroring performance from two years earlier,” RKG said in its report. It’s that time of year when Q1 “state of” reports are published to demonstrate where...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The question really is: how many PPC professionals are taking advantage of seasonality to improve their performance? PPC professionals love to talk about seasonality. An Example of PPC ". The other aspect of seasonality that isn't discussed much is...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    There are endless possibilities to use Google Analytics data to gain insights and optimize the performance of AdWords PPC. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc...

  6. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Let's dive into these PPC power plays. The fact there was a performance difference between mobile ad copy and PC ad copy isn't a surprise. With a long list distractions and optimization ideas let's focus on three simple tactics that can drive quick...

  7. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them once every six to eight weeks. Let’s face it, not only is PPC getting more competitive, but the...

  8. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    Not to be confused with quality score (the variable used to determine display of PPC ads), the quality website is a concept that endorsed and promoted by Google, Bing, and Yahoo. This is an excellent place to start when planning, optimizing, or...

  9. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4. Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when...

  10. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Blurred Lines: Website, SEO, Content, Email, Social Media the investment in any aspect of marketing (SEO, social media, email, PPC, video, etc.is destined to disappoint. There remains a disconnect between what senior marketers know needs to be...