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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    How Long Should a Christmas PPC Campaign Last? Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. A Competitive Intelligence for Search solution allows marketers to...

  2. How to Solicit Feedback from Prospects and Customers

    One of the first and most important goals of my PPC campaigns is to start a dialog with my prospects. If it's less than $500 an hour, I consider that a subpar performance. My wife and I are just waking up in a small bed and breakfast in Chimney...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. The core of most PPC campaigns is text-based ads. And you will grow as a PPC manager in the process.

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Another question the research attempted to answer was if there was a link between poor scores and poor performing PPC accounts. The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream...