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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Another question the research attempted to answer was if there was a link between poor scores and poor performing PPC accounts. The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream...

  2. PPC Management: Your Past, Present & Future

    Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers will see triumphant results and stop there. And it got me thinking – what are the differences between good PPC managers and great PPC managers? Good PPC managers get results, sure. They know their way around the necessary data...

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Are you looking to analyze marketing campaigns and their performance? Well, don’t imagine any longer, you can (and should) do this today.

  5. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The gap between the two device classes has been a persistent one with this quarter’s results mirroring performance from two years earlier,” RKG said in its report. It’s that time of year when Q1 “state of” reports are published to demonstrate where...

  6. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  7. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The question really is: how many PPC professionals are taking advantage of seasonality to improve their performance? PPC professionals love to talk about seasonality. An Example of PPC ". The other aspect of seasonality that isn't discussed much is...

  8. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    There are endless possibilities to use Google Analytics data to gain insights and optimize the performance of AdWords PPC. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc...