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  1. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    In describing the terms of their licensing agreement, Covario said they will, “utilize Kenshoo’s digital marketing software to enable scalable online media buying and optimization on behalf of several global enterprise clients for both paid search...

  2. State of Search: Strong SEM Industry Growth Projected in 2011

    PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Paid Search (PPC/Paid Inclusion)

  3. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    Microsoft adCenter, much like Google AdWords, has an extended network of websites that repurpose the Bing search results as their own including your adCenter PPC ads. You can look at this statement in one of two ways: either you're losing money...