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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Advertising and PPC has a Shifted Relationship with SEO Keyword data is still available for advertisers using PPC on Google's platform. More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted.

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s worth noting that you can get the wrong kind of attention and pay for bum clicks on any PPC platform; this isn’t new. Nothing beats your own experience and while industry news about the giants in any space is interesting, it rarely applies to...