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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85 percent, and has since October 2013...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Email marketing amplifies all other activities as users are brought back after an email address is captured via PPC, SEO or social media. As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Blurred Lines: Website, SEO, Content, Email, Social Media the investment in any aspect of marketing (SEO, social media, email, PPC, video, etc.is destined to disappoint. For many brands, SEO, social media, email marketing, conversion, content...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    It followed the general format pioneered by the search engines through PPC. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine...