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  1. SearchDay | Do Teens Tweet?

    Effective PPC Ad Copy 101, Part 1 SEW EXPERTS: SEM 101 One of the most important factors of a successful PPC campaign is writing successful ad copy. Rosetta Stone now runs 3 concurrent Google Ads which takes you to 3 different websites...

  2. SearchDay | Click Fraud 101

    Is Every SEO, SEM, PPC Professional Employed? Click Fraud 101 SEW EXPERTS: SEM 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists.

  3. SearchDay | Do You Know Where Your Audience Is?

    Is Every SEO, SEM, PPC Professional Employed? SEO Tools 101, Part 2 SEW EXPERTS: SEM 101 SEO tools won't solve your problems if you have poor content. Performance Management for SEO Teams SEW EXPERTS: SEM CROSSFIRE Disciplined companies that are...

  4. SearchDay | Setting up PPC Campaigns 101

    Setting up PPC Campaigns 101, Part 1 SEW EXPERTS: SEM 101 Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Behavioral Targeting: Profiling or Perfecting User Experience SEW...

  5. SearchDay | 4 Ways That Facebook Can Make Big Money

    Link Building 101, Part 2 SEW EXPERTS: SEM 101 Last week, we looked at on-site linking best practices. Don't Believe Everything You Read SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick infant based...

  6. SearchDay | Revisiting 2008 Search Predictions

    SEO Site Structure 101, Part 1 SEM 101 When you search, you're actually searching a database of information that has been collected and stored by search engine spiders. SES Chicago 2008 Recap SEM CROSSFIRE Launch, analyze, refine analysis...

  7. Search Headlines & Links: March 25, 2008

    How to (Actually) Earn Money (Now) with Social Media (Really): Part 1Leveraging digital assets and hot social channels for long-term SEM benefit has now become SEO 101. Facebook, Bebo, Hi5, Tagged and LinkedIn are all part of the arrangement, which...