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  1. Pre-PPC Strategies For Launching a New Product

    Here, Facebook Graph Search is one of the most useful tools around. You use Graph Search by entering strings of search parameters into the global Facebook search bar at the top of the page: You can bring those folks to your Facebook page, where you...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Facebook reigned as the dominant referrer of that traffic at 54 percent in Q1, versus other social sites like Pinterest (25 percent), YouTube (3 percent) and more. On the organic side of things, reports show “(not provided)” keyword data in Google...

  3. 26 Free Must-Have Tools for PPC Success

    Facebook Power Editor If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. It's like AdWords Editor for Facebook. I was doing in-house PPC at the time, and we actually hired an intern to update ad copy...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing. Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    If Facebook is successful with video, who knows what implications that will have across the social media world? This ad unit is still in testing at Facebook and the video plays on silent – so the impact won't be quite the same as what is seen on...

  6. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Kenshoo said click-through rate also improved, with paid search ads seeing a 7 percent increase in CTRs when a person was exposed to both Facebook ads and PPC ads, “indicating that social advertising was able to positively impact consumer...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Having a personal Facebook page and Twitter page is good, but that doesn't make you qualified to run a business' social media account. If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour...