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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Advertising and PPC has a Shifted Relationship with SEO Keyword data is still available for advertisers using PPC on Google's platform. More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted.

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s worth noting that you can get the wrong kind of attention and pay for bum clicks on any PPC platform; this isn’t new. Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social...

  3. Search News & Headlines Around the Web - May 13, 2011

    A 5-Point Checklist for Successful PPC Campaign Settings - Searching Beyond the Paid PPC Here's a roundup of today's other search news and headlines from around the web. Great Ways to Get More from Google News RSS Feeds - Search Engine Journal