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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). How to create, manage, and optimize PPC campaigns. On the PPC track, SES Atlanta will cover topics such as:

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Are you looking to analyze marketing campaigns and their performance? Are you trying to set marketing budgets and need to understand what is...

  3. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing. Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Blurred Lines: Website, SEO, Content, Email, Social Media the investment in any aspect of marketing (SEO, social media, email, PPC, video, etc.is destined to disappoint. For many brands, SEO, social media, email marketing, conversion, content...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    It followed the general format pioneered by the search engines through PPC. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine...

  7. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Kenshoo said click-through rate also improved, with paid search ads seeing a 7 percent increase in CTRs when a person was exposed to both Facebook ads and PPC ads, “indicating that social advertising was able to positively impact consumer...

  8. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Advertising and PPC has a Shifted Relationship with SEO Keyword data is still available for advertisers using PPC on Google's platform. More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted.