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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  2. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Another question the research attempted to answer was if there was a link between poor scores and poor performing PPC accounts. The topic is once again front and center in the Web marketing industry with research coming from WordStream, which...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). How to create, manage, and optimize PPC campaigns. On the PPC track, SES Atlanta will cover topics such as:

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Are you looking to analyze marketing campaigns and their performance? Are you trying to set marketing budgets and need to understand what is...

  6. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  7. Combining Social & Content to Earn Visibility & Earn $$$

    For this you need to get everyone in the room – SEO, PR, developers, PPC, social, content, and the client. How do you integrate your content directly with your social marketing efforts? Bookending the session was 352's director of digital marketing...