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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    For this you need to get everyone in the room – SEO, PR, developers, PPC, social, content, and the client. How do you integrate your content directly with your social marketing efforts? Bookending the session was 352's director of digital marketing...

  3. U.S. Search Awards 2014 Nominations Now Open

    Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content marketing. Best PPC Campaign Best PPC Management Software Search Awards will return during Pubcon this year to honor the top...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. Most importantly, there are only 40 PPC competitor (85 percent less) and 94 SEO...

  5. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.