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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    In his SES Denver presentation, "The Four Cornerstones of LinkedIn PPC Success," Brady said, "LinkedIn is a treasure, but you have to go on a bit of a treasure hunt to find success. LinkedIn pay-per-click (PPC) advertising has excellent targeting...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Best PPC Campaign: Point It, Microsoft Store Global Campaign Expansion They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S.

  3. The Evolution of SERPs and User Behaviors

    I griped last month about how SEO and PPC need to work together and with these findings released, it’s even more evident. PPC gets your brand seen, even if users don’t necessarily click on the ad. It’s all about owning as much real estate in the...

  4. SEO Is No One-Trick Pony

    PPC In a perfect world, you have enough money (and time) to support both SEO and PPC efforts. And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes.

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For years Google has had Call Extensions that allow you to use a unique phone number in the PPC ads. In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of...

  6. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    PPC drove more revenue in 2013 than 2012, according to 76 percent of survey respondents. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective...