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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Tthe highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email, according to Custora. Not surprisingly, email marketing as an acquisition channel is on...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC advertising success. Some PPC managers will do this as exact search queries they find, or as themes of terms they find or both.

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Until recently, after the visitor signed up for a free account, I didn't focus any of my paid search efforts on trying to get the visitor to become a paid member, leaving that effort to either our display marketing folks or their internal non-PPC...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. Whereas SEO used to be about tuning a website for optimal consumption by spiders, today’s SEO is about earning recognition, social spread, and backlinks...

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    The content that will be created can be utilized and repurposed for SEO, PPC and content marketing. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or...

  6. Key Factors to Effective Competitive Analysis as a Small Business

    One of those ways is by using competitive analysis and PPC to your advantage to gain a leg up on what the competition is doing and ultimately make your marketing plans easier from the get-go. As a small business you will want to decide what kind of...