If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm leads.
PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
Because Bing was so different from AdWords, it required lots of different processes, additional learning was required, and unfortunately time is the biggest constraint on PPC teams. The API terms were one of the points of the hearing and as a sign...
PPC Here's a quick recap of search and social marketing news and tips from the past week. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko.
Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product ads, and PPC abroad. John Lee, Clix Marketing and SEW contributor, spoke on...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. If you can increase the amount of purchases, donations, signups...
Enterprise PPC in Asia Pacific – a Client-Side Perspective - ClickZ.asia Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. PPC Experts Talk About The Future of Search – Marketing Pilgrim
SES Toronto will cover topics such as search engine optimization (SEO), paid search (PPC), social media, content marketing, local, web analytics, video, and much more. Remember, your chance to speak at the leading search and social marketing...
That's why PPC campaigns are often a more attractive marketing option to ecommerce businesses than organic SEO and content strategy. A lot of ecommerce sites focus solely on their PPC campaigns as their visibility strategy, ignoring the added...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
The PPC Wild West PPC competition began to achieve what competition is supposed to achieve: improvement, breakthrough, and differentiation. And if you want to stay successful at PPC over the next few years, it’s critical that you understand their...
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. This serves as your main marketing image on the site, branding you more effectively to your audience.
PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization. Like PPC, social media is an important part of a diversified marketing strategy. In the face of continuing Google updates and a desire...
GC: I think of it from another perspective.which is how analytics will be refined in relationship to PPC in the overall Google model. Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking...
As a PPC expert, I naturally gravitate toward the paid search sessions to get my regular dose of tips and takeaways. In addition to the sessions on PPC and other advertising, there will be a plethora of educational and networking opportunities to...
Most PPC has been targeted at corporations, while franchises are groups of SMBs, each with their own budgets, desires, and targeting at the local level," said Steve Bridge, president and CFO of ElementsLocal.
JT: I would say that it is a long-term strategy and should not be thought of as the same as turning off and on a PPC/display campaign (people sometimes compare SEO to PPC). Think about product reviews, giveaways, content marketing (that isn't guest...
What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic. This week the office was buzzing about eBay’s study on the effectiveness of PPC for...
Our jury of PPC experts had plenty to say about this hotly debated topic. They don't necessarily have the best reputation for their PPC activity, but that's largely based on anecdotal evidence of poor quality ads," explained Alistair Dent, head of...
This study (no longer available on their website due to a change in Google's API terms and conditions), looked at conversion rates for the top 10 industries, showed an average of 5.63 percent across all industries with the best performing industry...
