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  1. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers will see triumphant results and stop there. And it got me thinking – what are the differences between good PPC managers and great PPC managers? Good PPC managers get results, sure. Good PPC managers know their way around tools...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their campaign performance. This is why PPC managers have to continually sharpen their analytical focus: to see through the noise to find legitimate...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Kim said he created the tool to answer key questions PPC managers have, like, How am I doing? Kim said PPC managers across the board use the AdWords Grader, including agencies. Search marketing software and service company WordStream recently...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads. It's up to you super-smart SEM managers to take the challenge of mobile (and it is challenging) and make it in an awesome opportunity!

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Social Media Managers, a group of social media experts and community managers. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM...

  6. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Community managers can now successfully reach out to new audiences, get more engagement on the posts, and diversify the reach of posts. A successfully executed joint venture will have both the social media managers and the SEO managers greatly...