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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Create Killer Landing Pages A typical small business advertiser spends $1,200 per month on PPC, but wastes 25 percent of that spend, on average. WordStream, who conducted the study, found a number of reasons for this missed opportunity and wasted...

  2. Setting up PPC Campaigns

    For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with...

  3. Killer PPC Ads: The Fundamentals

    The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. The strategy behind creating a killer PPC ad is complex. PPC ads can be served in the top and side ad positions, with...

  4. SES London 2011 Features Sessions on Search and Social Marketing

    Killer Facebook Marketing Tactics PPC Beyond Search: New Ad Formats, Display & Social Ads in a Quality Score World It will be held Feb.in a new location. And it will feature a number of significant changes to the conference agenda that reflect the...

  5. Search Week In Review for Sept. 25, 2010

    Cuil is Stone Cold - Another 'Google Killer' Bites the Dust Here are some tips for anybody learning PPC. Eight ways Google Instant could impact search, search engine optimization, and PPC. Analytics Yahoo Worth 'Less Than Nothing' Paid Search...