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Ppc Judging Performance

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  1. The Challenges of Measuring SEO Success, Part 2

    This type of reporting isn't really reliable for judging performance and is no longer suitable data to make business decisions with. It gives us a more complete view of performance, which is especially valuable from a year-over-year perspective as...

  2. Reading the Tea Leaves: Interpreting Keyword Reports

    For an advertising campaign with a motive of profitable sales, conversion data is key to judging whether the campaign is reaching profitability targets. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign...

  3. SearchDay | What You Need to Know Before Committing to SEO

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...

  4. SearchDay | Focus on Conversions

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...

  5. Judging PPC Performance: Focus on Conversions, Part 2

    Listen to David sharing his PPC tips in a live Search Engine Watch Webcast, "Profitable PPC: The Fundamental Secrets," on October 22, 2008. These are critical questions for all PPC advertisers. Next Monday I'll resume the discussion of PPC bidding...

  6. SearchDay | The Geometry of SEM -- What's your Angle?

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...

  7. SearchDay | Judging PPC Performance

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...

  8. Judging PPC Performance: Focus on Conversions

    Last week, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to make decisions about your PPC campaign's keyword and ad performance. Many PPC newbies neglect to set up conversions tracking, and base their...