In addition, Baidu offers PPC which, similar to AdWords, is displayed at the top or right of the standard results. One could argue that the existence of the PPC-like results further confuses the users clicking on the standard results area into...
Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong iPad PPC strategies: Mobile in the Morning, Laptop in the Evening As rapid device adoption continues, not only are more consumers entering the mobile commerce...
Having such a structure also makes integrating reports into executive briefs much easier and creates better understanding of data for non-essential PPC staff. Promote your PPC wins through their organizational visibly.
Mobile PPC Promoting through Twitter and Facebook as well as pay-per-click (PPC) advertising can help amplify the reach of your mobile app. Mobile PPC Integrating Facebook Connect to mobile applications is a key way of generating free advertising...
Quantifying the value of an SEO (just like you would with PPC) project prior to its start allows clients to invest more based on these forecasts. To place a value on SEO use organic traffic data and PPC keyword data to project spend – just like you...
Bid management is a catch-all term for a group of technologies that will look after certain "automateable" portions of PPC campaigns for you. Whether you do this via spreadsheet calculations and upload into AdWords Editor, or with a web-based...
A plethora of articles have been written about the convergence of SEO and PPC, most of them fairly elementary. Google placing organic snippet text in PPC ad text. In other words, how are site sales for competitive PPC and SEO segments faring as a...
Microsoft adCenter offers tips on how to adjust your PPC strategy. Microsoft's Peter Haubold suggests adding key generic terms to your site's PPC campaign, assuming you sell costumes. Integrating Halloween Terms
Similar to what you do with pay-per-click (PPC) search engine marketing, you can determine how much you would pay for a video view and set a maximum budget. The New Media Firm specializes in integrating traditional and new media for Democratic...
Tips and Trends for SMB on Social Media, PPC, SEO and the Search Alliance from SES London - adCenter Blog The new navigation bar, which we reported on earlier this month, is more about managing your identity and privacy online than integrating...
UK PPC: Is Microsoft Distracted in Paid Search? Conducting Effective PPC Review Meetings with an Out-of-House Consultant - Certified Knowledge Finding Success on the Google Content Network - PPC Hero Your PPC is Rubbish!
The next monitor shows digital campaign data (PPC, e-mail, display), what worked, what didn't, and your analyst's thoughts on why certain behaviors emerged. In "Finding B2B Marketing Success Through Integrating Social Media," I introduced the...
Writing Good PPC Ad-text for your Campaigns - Vertical Leap If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Google has quickly tried to counter Bing and Facebook's social search...
Microsoft adCenter is readying some new features for PPC managers. After the Search Alliance transition is completed, all advertisers will be able to apply for access to the adCenter application programming interface (API) to automate PPC management.
The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
Kenshoo CCO's feedback system and technology directly give marketers and SMBs increased phone leads by linking the online PPC campaigns to the phone calls they generate, while "continuously optimizing keyword bids," the company explained.
The event will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more...
Use PPC, banner ads, and sponsorships to promote your sale. Regular readers know I'm a fan of integrating link building into traditional marketing strategies. Here's how it works. Decide Your Goals Are you looking for a profitable sale or obtaining...
Well over 5,000 marketers and search engine optimization professionals attended SES New York 2010 to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content...
