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  1. The Evolution of SERPs and User Behaviors

    What else can we learn about users behavior on a SERP that we can integrate into our daily marketing tactics? I griped last month about how SEO and PPC need to work together and with these findings released, it’s even more evident.

  2. Combining Social & Content to Earn Visibility & Earn $$$

    How do you integrate your content directly with your social marketing efforts? For this you need to get everyone in the room – SEO, PR, developers, PPC, social, content, and the client. What's the right strategic framework for identifying content...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will natively integrate into BigQuery. It will ingest a "ton of data," integrate third-party data, and enable queries in SQL language. GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs...

  4. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    Besthoff said agencies often integrate the tool within their topic research efforts. Agencies know they need the discipline and rigor that good topic research brings, but everyone is frustrated with Google Analytics and the different types of PPC...

  5. Converged Media in Marketing Starts With Breaking Down Silos

    Referring to the modern thinking of trying to integrate all the messages, Forrester asked, "what the hell took so long? The key is to have your processes refined and ready to integrate. Having one person running SEO, PPC and your IT back-end is wrong.

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Integrate content, search, branding and social. Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business...

  7. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Many of the ways to integrate PPC will include retargeting because the ad copy and landing pages can be so personalized to our lists. Another way to integrate PPC with email is to tag the email landing page with a retargeting pixel from your...

  8. Why Social Media Listening is Important for Brands

    Integrate with CRM to prove cost savings. Leverage topic insights to improve their content, SEO, and PPC strategy. Leveraged topic insights to improve SEO and PPC. You just might be. If you're running social media for your business, you must listen...