I’ve often seen “loser” ads outperform current “hero” ads, for whatever reason. Ad copy testing is one of the basic tenets of PPC advertising. Probably half the articles I’ve written about PPC have goal identification as the first step.
Mary McCarthy coined the famous expression "We are the hero of our own story. It isn't uncommon to utilize dozens of toll free numbers in PPC campaigns. The Problem With Self-Reported Data Self-reported data is frequently subjected to a spectrum of...
There are a myriad of other elements you’d want to incorporate to your SEO landing page as well (e.g.trust symbols, social proof, testimonials, hero shots, a video). You see, unlike PPC landing pages where the lone objective is to convert, SEO...
An account that hasn’t been audited and reviewed isn’t ready to scale – and if more budget comes your way, and you’re prepared to effectively spend it, then you’ll be the hero! Here’s why PPC folks should attend, and a taste of what you can expect...
This is based on Joseph Campbell’s Hero’s Journey model, which teaches that all human beings follow the same basic life path on their way to authenticity and fulfillment. Without going into too much detail, the Hero (each of us) receives a Call to...
One other cool Valentine's logo comes from PPC Hero. All the major search engines are celebrating Valentine’s Day this year with special logos or pictures on their home pages. In addition to Google’s Valentine’s Day Doodle featuring Tony Bennett...
PPC Hero I was working on my friend’s PPC account and all of the basics were in place: tight ad groups, relevant copy, and good negatives. It’s also a great place to network with other PPC professionals.
Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews - PPC Hero Regular Expression (Regex) Character Guide - PPC Hero Here's a roundup of today's other search news and headlines from around the web.
PPC Hero How to Optimize Your PPC Campaigns with adCenter Quality Score - adCenter Blog Google's 1Q Lobbying Bill Hits New High of $1.48M - Associated Press Google Sued Over Daily Deal Business Venture - Gametime IP
Four Tips to Liven Up Your Facebook Marketing - PPC Hero PPC Campaign Optimization Tips for Dads-and-Grads Season - adCenter Blog Search Industry News March 2011 Search Market Share Report - Compete Google Wi-Fi Judge Asks if Packet Sniffing Is...
Developing a Pay-Per-Click Strategy - PPC Hero Search Industry News Google Investors Say They Wanted More From Page on Analyst Call - Bloomberg Mercury News interview: Jonathan Rosenberg, Google's SVP of product management - San Jose Mercury News
My Top 5 Excel Tips for PPC Managers - PPC Hero Here's a roundup of today's other search news and headlines from around the web, sorted by category. Search Industry News All eyes on new CEO as Google reports first-quarter results - Reuters
Steps To Creating AdWords Automated Rules - PPC Hero Here's a roundup of today's other search news and headlines from around the web, sorted by category. Search Industry News Congress Asks Google: Why Do Searches Lead To Counterfeit And Pirate Sites?
Revisiting Modified Broad Match - PPC Hero Here's a roundup of today's other search news and headlines from around the web, sorted by category. Search News Is Google Taking Your Traffic? ClickZ Q&A: How to Get a Sales Job at Google - ClickZ
Adwords Remarketing Success - PPC Hero Top PPC Tips for Smartphone Advertisers - adCenter Blog Account Bingification for Dummies - How to Convert your Google Adwords PPC Account to Microsoft Adcenter.
Bing: Targeting Features Part 2 - PPC Hero PPC Pain Points - PPC Blog Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing.
Hero image Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more.
Navigating PPC Trademark Rules - PPC Hero Creating Killer Ads Using Bing Dynamic Text - PPC Hero Show your PPC campaigns a little extra love starting this Valentine's Day by following these tips. SEO and PPC: A Love-Hate Relationship by Gareth Owen
Finding Success on the Google Content Network - PPC Hero Your PPC is Rubbish! UK PPC: Is Microsoft Distracted in Paid Search? Radical LinkedIn B2B #PPC: Targeting Competitor's Employees by Marty Weintraub
The What, Why, and How on Low Search Volume Keywords - PPC Hero LinkedIn #PPC Personas: Targeting B2B Buyers - aimClear Killer Adwords Strategies for Startups - PPC Blog Google Related PPC Ads in AdWords by Danny Goodwin
