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  1. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    He continues, "However, I can't be 100% upbeat about Google PPC ads crowding out organic positions. After years of moving forward, the search engines took a big step back. He calls attention to those of Google’s changes most significant to SEOs...

  2. 10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

    Click here for more information on how to audit your competitor's PPC strategy. Click here to learn more about how to audit and model your own PPC strategy. Having a creative coupon strategy is now more important than ever.percent of consumers plan...

  3. 5 Overlooked Actionable Benefits of Attribution

    Make sure that PPC ad text you're running is the ad that does the most for your bottom line, not the search engines. The most profitable PPC ads don't always have the highest quality score. In the example above, the affiliate PPC ad was triggered...