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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    The guidelines published by the search engines provide an excellent foundation, even for those with little to no search engine optimization expertise. And, perhaps more importantly, it is imperative an experienced person who possesses ample mastery...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. As the lines blur between website user experience, publishing content, sharing on social media...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    We all know that optimization for search isn't really free. Or, will they need to invest more in display and PPC to gain any meaningful insight from Google Analytics in the future? Generic Organic Search: The search engines from which traffic...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The minutiae of YouTube optimization deserves its own post but a few special caveats for mobile include adding keywords in the video file name and video headline as well as adding a video script in the description and uploading a script for closed...

  6. From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

    Finding new and interesting ways to cut that data up to identify optimization worthy insights is what will ultimately set apart the best performing campaigns. If, for example, you find that a large number of people buy smartphones after searching...

  7. Paid & Subscription-Based Keyword Research Tools

    HubSpot is a comprehensive inbound marketing software that provides some search engine optimization tools. Insight into what people are searching for in popular search engines is the cornerstone to a successful search engine marketing strategy.