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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Facebook reigned as the dominant referrer of that traffic at 54 percent in Q1, versus other social sites like Pinterest (25 percent), YouTube (3 percent) and more. For more trends in digital marketing, including stats on comparison shopping engines...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    It followed the general format pioneered by the search engines through PPC. Videos are prominently featured in Facebook feeds organically. If Facebook is successful with video, who knows what implications that will have across the social media world?

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    For example, share a page versus “Like” you on Facebook. PPC Setup Make sure if you are running any PPC campaigns that it’s set up and ready to go with the site launch. To avoid a lapse in service, if you have a Google PPC rep, you can set and...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Facebook Facebook is the most popular mobile app in the U.S.used actively by 76 percent of smartphone owners so from a mobile perspective, it's arguably as important as Google. But overall, it's consistency and engagement that will influence the...

  6. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These promotion channels are items like your website, blog and your social media platforms (Facebook Page, Linkedin group, Twitter account etc. These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting.

  7. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Like Google, Facebook is reminding its U.S.users that it's Election Day, and offers a Polling Location Search Tool: Clever Obama is already targeting the term for PPC ads, but Romney must not have bid quite high enough for his campaign website to...